Google hopes to undercut coal with cheap, renewable energy

By now, everyone is familiar with Google’s corporate motto, “Don’t be evil.” In an effort to spread that message of not-being-evil, the search engine behemoth has announced a plan to develop sources of renewable energy that will be cheaper than coal.

The new initiative, RE<C’s plan, in conjunction with Google’s philanthropic Google.org, is to drive the development of cheaper alternative energy through the use of grants and investments. According to Dr. Larry Brilliant, head of Google.org, the “hope is that by funding research on promising technologies, investing in promising new companies, and doing a lot of R&D ourselves, we may help spark a green electricity revolution that will deliver breakthrough technologies priced lower than coal.”

The company itself is also trying hard to reduce its drain on the environment. Google is working to reduce the energy expenditure of its data centers across the world, all of which need power and cooling for the servers, and plans to be carbon neutral by the end of the current year. It has also been developing an array of solar cells to power its California headquarters, the Googleplex, and is involved in an initiative to arrive at more energy-efficient computers.

The company itself is also trying hard to reduce its drain on the environment. Google is working to reduce the energy expenditure of its data centers across the world, all of which need power and cooling for the servers, and plans to be carbon neutral by the end of the current year. It has also been developing an array of solar cells to power its California headquarters, the Googleplex, and is involved in an initiative to arrive at more energy-efficient computers.