"One of the greatest surprises you'll experience, is when you discover that you can do what you were afraid you couldn't do.
Your obstacles will melt away, if instead of cowering before them, you make up your mind to walk boldly through them." Daily Guru

Boycott Coca-Cola

by Staff

FILED IN: Activism · Issue 5

8 June 2006
A former equity trader who made his fortune on Wall Street has created a hedge fund to attack The Coca-Cola Company.

American Max Keiser, founder of Karmabanque, has created a boycott-based financial assault on the American multinational. The hedge fund will attempt to “short” the share price of The Coca-Cola Company.

“Shorting” works in the following way:
You phone your broker. The broker will effectively lend you the stock of a company for a given period of time, say six months. You will be required to return the amount of stock you have been lent on that day. Let us say that you borrow 100 shares at a value of $100. Then you immediately sell the stock for its current value, which is $100. You then hope that the value falls—that is your bet, or “short position”.

So when the six-month period is up, your broker wants his stock back (your broker takes a commission whatever happens). If the value of the stock has fallen to $50, then you buy 100 shares at $50 and give them back to the broker. Your broker has back his 100 shares but you have made $50 profit as you sold the original stock for $100 and have only had to give back shares worth $50. Of course, if the stock goes up in value instead of falling, you will lose. Shorting is a very risky financial transaction.

“But our fund is different,” Keiser says. “We will create a fund based on the amount of people who come and register with us at www.karmabanque.com to boycott the product. He added: “The more people join our boycott, the more money will be pumped into the fund. The more people join the boycott, the bigger the signal becomes to the financial community to sell their shares.”

The trader hopes that boycotts will be a way that communities around the world can show their anger at US foreign policy.?


  • Coca-Cola: mood-altering, addictive, totally legal Its logo is in every shop and street, it sponsors TV programs, appears almost everywhere, and is readily valued and accepted by the unthinking masses....
  • Let the Boycott Begin! The US election is simply unacceptable. No president, no matter how large the vote, has any authority to commit war crimes, to destroy cities from...
  • Stevia vs “Truvia”; Health vs Poison An email to Betty… I am concerned about Truvia. Truvia claims it is an extract of the stevia plant. However I am concerned that big...
  • To save the world, change the way things are done! Well! George Bush the lesser and his neo-conservative cronies have been given another 4 years to plunder, rape and over-exploit the environment as they see...
  • Nuclear power, dirty play An audacious recent appointment by South Africa’s Deputy President Phumzile Mlambo-Ngcuka has inadvertently drawn closer public scrutiny to the South African nuclear industry—infamous for its...
  • The Himba water well project On my return from South Africa to Europe in January 2005 I had a 5-day stopover in Namibia and knew this was my chance. I...

No Comments »

No comments yet.

Leave a comment

Subscribe to comments on this post


Cover of Issue 28

Issue 29 of Biophile is going electronic and will be available soon. It will also be available to our international readers. Stay tuned or contact us for more details! find out more


I was just checking the website of the SEXPO which has just visited SA, this is what the Cape Town site says. . . . “The world’s largest Health, Sexuality and Lifestyle expo is coming back to Slaapstad and it’s bigger and sexier than ever! continue reading


Biophile magazine is published every two months by Biophile cc. The magazine is edited by Chris Lautenbach, while subscriptions and advertising are managed by Lindsay Mitchell.
The telephone number is 021 789 0694 and you can send faxes to 086 514 9668 and letters to PO Box 39277 Capricorn Square 7948.


Visit Ecotelly.com for more videos


Award Web

Biophile recently received recognition for its contribution to the print & internet category at the 20th SAB Environmentalist & Environmental Journalists of the year Awards. Congratulations to a dedicated team!